The PI Ambition Level Concept
One size fits nobody – find the ambitions that could fit your strategy:
Typically, frameworks like ESG ratings or reporting frameworks promote a one-size-fits-all approach to integrate sustainability into your business. In our experience, successful sustainability integration requires an ambition-driven concept that fits your business strategy.
“If you don’t know where you’re going, every road will get you nowhere” (H. Kissinger)
Defining the “right” ambition level is key for determining the fit-for-purpose strategy integration approach:

We use five ambition levels for the PI approach as a basis to understand where you are today and where you want to be. Choosing the right ambition depends on several factors that shape your risk and opportunity profile, e.g.
- Level and dynamic of societal impacts of the markets you operate in
- Status quo of sustainability integration
- Positioning of peers, customers, and investors
- Consumer response
- Legislative responses and initiatives
Not sure where you are today and where you want to be? Interested in finding out at which level your peers are? We offer individual consulting and analyses that help you answer that – get in touch!
Request infoFind out how we analyse where your gaps are with regards to your ambition and how we translate that into a tailored strategy integration:
The PI Analysis Framework The PI Strategy Approach